Take the pledge to #TurnToCold by washing clothes in cold water and you could win great prizes in Tide’s #TurnToCold with Tide and Win Sweepstakes. Did you know that washing in cold water can reduce your energy use by 90%? Join the Cold Callers in their mission for a better future!

Official Rules: US, 18+ May 5 – at 11:59 p.m. ET on 7/31/21, or once 100,000 entrants register, whichever occurs first.

Referrals: Earn 100 points for each friend who signs up.

Earn Points: After registering you have the opportunity to participate in different actions to earn points to move up to different levels of the game. Upon reaching level 2 through 6, you will have the opportunity to either win a prize, receive an offer or receive additional points. Reaching a level does not guarantee a prize.

Email: After registering, if you do not wish to participate via actions on the website, you may participate by sending an email to: [email protected] with the email address you used to register on the website. By sending an email, you will automatically receive a game play to each level (determined by odds of winning/receiving an offer) and an entry into the Grand Prize drawing. Emails must be received by 11:59 p.m. ET on 7/31/2021. Limit one (1) email per person.

All entrants that make it to level 6 of the game play (or participated by email) will automatically receive one (1) entry into the Grand Prize drawing. Limit one entry per person.

Grand Prize (1): $2,000 to help pay winner’s energy bills for a year, awarded in the form of a check.

Instant Win Prizes/Offers (56,650):

  • (50,000) A $3 money back offer
  • (5,000) A Hanes T-shirt. ARV: $16
  • (1,500) A 21-count Tub of Tide Pods. ARV: $12.05
  • (100) A Year Supply of Tide (awarded as 12 21-count tubs). ARV: $144.60
  • (50) $150 Towards Winner’s Energy Bill (awarded as an e-check)