Cherry Vanilla Coke is mixing up #MarchMadness and giving you a chance to win $25,000 and other incredible prizes. Join the action.
Official Rules: US, 13+. You will need a Coca-Cola Account to participate (free to join). February 10 – April 9, 2020 at 11:59 pm ET.
Entry Limit: Up to 2 Game Pieces, 2 Instant Win Game plays, and 2 Grand Prize Sweepstakes entries per person per day during the Promotion Period (with the exception of the “double entry bonus” described below for the Grand Prize Sweepstakes only), regardless of method or combination of methods of entry.
Comprised of two phases, as set forth in the table below. Please note that the Bracket Team Collection is only available until March 19, 2020 at 10:59 a.m. ET.
Purchase Method: See Rules for purchase method of entry.
- Bracket Team Collection February 10 to March 19 at 10:59 a.m. ET
- Instant Win and Grand Prize Sweepstakes February 10 to April 9 at 12:59 p.m. ET
How to Play the Coca-Cola Double Delicious Challenge Instant Win Game for Free
You may do this twice a day.
- Visit the official rules page and look for the words, CLICK HERE in section 5b (we cannot directly link to the form because the link is different for each person)
- Click on that link and you will be taken to a form.
- Fill out the form.
- Repeat steps 1-3.
- You will receive an email to your email address with a one-time-use link.
- Follow the link and click on the button indicated to enter/play for free.
- Repeat with the second email and link.
If you are playing on or before March 19, 2020 at 10:59 a.m. ET, you will automatically receive 1 randomly-selected virtual Game Piece for the Bracket Team Collection. At any time that you play during the Promotion Period, you will receive one Instant Win Game play and one entry into the Grand Prize Sweepstakes.
Each time you participate in the Bracket Team Collection, you will receive a randomly-selected virtual game piece, each of which represents a team that will be playing in the Tournament. The region and the seed of the team will be indicated on the Game Piece if you receive it before the teams are assigned to spots in the bracket. At the start of the Bracket Team Collection phase, there will be 64 unique teams/placeholders for 64 unique teams. You can only collect each team once. If you have received all 64 teams, your subsequent plays in this Promotion will earn you only one Instant Win Game play and one entry into the Grand Prize Sweepstakes, as your bracket will be full. If you receive a Game Piece, before the NCAA has assigned teams to spots in the bracket, your Game Piece will indicate on it the Region and the Seed that has been assigned to you. This will correspond to the seeding that is assigned for the NCAA bracket. Once a team has been assigned to your specific Region and Seed, watch to see how your team progresses through the Tournament. For the final game of the Tournament only, if you have a Game Piece with the team that wins the Tournament, you will be entered for a chance to win the Bracket Sweepstakes. Every person who has a Game Piece other than the Game Piece for the team that wins the Tournament will be entered for one chance to win the Bracket Consolation Sweepstakes for each of those Game Pieces/teams.
For the Bracket Sweepstakes and Bracket Consolation Sweepstakes: Game Pieces will be randomly distributed during the Bracket Team Collection phase. Limit: up to one of each Game Piece/team per person. Once teams have been assigned to the Regions and Seeds for the Tournament, follow the team that corresponds to your Game Piece to see whether you will be eligible for the Bracket Sweepstakes, the Bracket Consolation Sweepstakes, or both. At the end of the Promotion Period, on or around April 13, 2020, Administrator will randomly select one potential winner of the Bracket Sweepstakes prize from among all eligible participants who have the Game Piece of the team that won the Tournament. After that winner is confirmed, on or around April 20, 2020, Administrator will randomly select one potential winner of the Bracket Consolation Sweepstakes prize from among all eligible participants who have any Game Pieces other than the one for the team that won the Tournament, one entry per Game Piece accumulated in this Promotion during the Bracket Team Collection phase, other than the Game Piece for the team that won the Tournament. The potential winners will be notified by email, mail, or phone and will need to take additional steps below to claim the applicable prize or forfeit it. An individual may not win both the Bracket Sweepstakes prize and the Bracket Consolation Sweepstakes prize.
There are 4 tiers of Instant Win Game prizes. For each prize, you will need to collect all 4 tokens (unless you receive the automatic fill). Participants will have game boards where they can see all of the tokens needed for each of the Instant Win Game prizes and which ones they have already collected. For each Instant Win Game prize, there are 3 common tokens and one rare token.
If you receive a common token, it will be added to your game board. If you receive the double entry bonus, you will see a x 2 indication and you will automatically receive the extra Grand Prize Sweepstakes entry. If you receive a rare token and it is the fourth token you needed to complete an Instant Win Game prize row on your game board, you will automatically be eligible for the prize indicated and the row will be completed. If you receive a rare token and have not yet collected the other 3 common tokens for the applicable prize, you will receive the automatic fill and all of the tokens for the applicable Instant Win Game prize will be completed for you and you will be eligible for the prize indicated and the row will be completed.
Grand Prize Sweepstakes Prize: A check for $25,000 made out to the winner.
Bracket Sweepstakes Prize: A check for $10,000 made out to the winner.
Bracket Consolation Sweepstakes Prize: A trip for 2 to the 2021 NCAA® Men’s Final Four in Indianapolis, IN and scheduled to take place April 3–5, 2021. Trip prize package includes round trip, coach-class air transportation for 2 from a major airport near winner’s home; 4 nights’ accommodations at Sponsor’s choice of hotel (single room, double occupancy); ground transportation between airport and hotel; 2 tickets to the 2021 NCAA Men’s Final Four, which includes the National Semifinals & Championship Final Games; a $1,500 prepaid card that may be used for spending money; and travel agent services. Winner must travel on the dates specified by the Sponsor, surrounding the 2021 NCAA Men’s Final Four game, or prize will be forfeited. ARV: $11,150
Instant Win Prizes:
- (33,302) Coca-Cola- branded bottle cap phone grip. ARV: $15
- (7,883) $10 Prepaid Card, fulfilled as a digital code.
- (31,791) $5 UberEats digital code.
- (5,452) $2 Amazon.com Gift Card.
There is a limit of one of each tier of Instant Win Game prize per person.